This is a neat newer addition, to the already high value printable coupons they offer.
You simply watch a short video from the advertiser, and the coupon value goes up! (similar to Rite Aid's Video Values)
Here are some examples of this weeks offers;
$1.10 off when you buy any ONE Nature's Bounty® Vitamins or Supplements
$3.00 off when you buy any Zantac® brand product 24ct or larger
$1.40 off when you buy any NatureSmart Ester-C® item